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Meet Our Associates
Natasha Crundwell

Managing Partner, People Going Global

Natasha Crundwell is the cross-cultural leadership coach and Managing Partner of People Going Global. She has 20 years of international experience as a cross-cultural facilitator, coach, keynoter, trainer, problem solver and program developer for organizations with operations in multiple countries and globally-diverse workforce and client bases. Her client list includes over 80 multinational companies from a wide range of industries, including Fortune 500, government agencies and leading universities.


Natasha brings a broad and diverse range of current cross-cultural business expertise to every assignment, in every instance partnering with clients to build a customized global methodology and steer strategy and processes from an international perspective. Her practical business-oriented approach is supported by the works of leading authorities in cross-cultural communication and extensive personal knowledge of the fast-changing global business environment. 

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Sam Shelton

Principal and Creatve Director, KINETIK

Since co-founding KINETIK in 1988, Sam has led the design team to imagine unique opportunities and deliver compelling results for our clients—exceptional solutions that tell the stories they want to tell in a changing world. His work includes the development of extensive digital and print collateral in support of major fundraising initiatives in the Middle East. 


Sam's strong belief in the power of design helps steer KINETIK's path, and his passion shows in the projects he directs as well as his commitment to design education and AIGA—the professional association for design. A dedicated design leader, Sam has been an adjunct faculty member at DC design schools and has served as a past AIGA National Board member as well as DC chapter leadership positions, including President. In 2006 he was presented with the AIGA Fellow award recognizing his significant contributions to the design community.

Eamonn Gearon

Managing Director, The Siwa Group

Eamonn Gearon is the co-founder and managing director of The Siwa Group, an international consultancy firm that trains U.S. Department of State and Department of Defense officials whose work takes them to North Africa and the Middle East. He brings more than 20 years on-the-ground experience across the Greater Middle East, bringing unique insights to operations in the region’s political, societal and business environments.

Eamonn has published extensively on Middle Eastern history, culture, and contemporary politics., and writes regularly for a number of business and military intelligence clients. 


He is a Professor at Johns Hopkins University, School of Advanced International Studies, in Washington DC, and the American University in Cairo. He earned his M.A. in Near and Middle Eastern Studies and Arabic from the School of Oriental and African Studies (SOAS) at the University of London.

Jeff Fabian

Principal and Creatve Director, KINETIK

Jeff is a cofounder of KINETIK, a full-service marketing communications firm located in Washington, DC with extensive experience collaborating with organizations to cultivate significant international partnerships in the Middle East. Since 1988, KINETIK has helped clients to achieve their goals through thoughtful integration of strategy and design. 


Whether working with the design team to evaluate, critique and develop unique solutions or sharing his vision and insight with clients, Jeff consistently brings original creativity and solid business sense together. Intensive, research-based strategy development forms the foundation for the award-winning body of work Jeff oversees, which includes complex, detailed and innovative print solutions and interactive digital productions. 

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